This entry was posted on Thursday, December 13th, 2007 at 6:20 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
| MySpace mobile becomes ad funded | |||||
| By Shaun Zelber, December 13th, 2007 :: Advertising | |||||
In a great news for the off deck space, MySpace decides to go off deck and fund their service from mobile ads.
The mastodon of the web social networking services has finally decided to bring MySpace mobile to all users and to fund this they will place mobile advertisements. The ads will be served by Millennial Media. This definitely calls in question the numerous premium deals that MySpace has signed with Helio, AT&T or T-Mobile in the USA and Vodafone in the UK.
According to MobiAD Network, the new service enables users to send and receive messages and friend requests, comment on photos, post bulletins, update blogs and search for friends–while advertising will at first remain limited to sponsorships and banner ads, parent Fox Interactive Media said it will eventually introduce more targeted campaigns based on user registration data as well as local ads based on GPS data. “Accessing the Internet from your mobile phone will soon be as common as text messaging and voice calling,” said Fox Interactive’s senior vice president of mobile John Smelzer. This will go a long way to move the mobile internet towards an off deck and free web like model. Join MobilOpen – the off deck mobile internet group : News, networking, cooperation… | |||||
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