This entry was posted on Tuesday, June 24th, 2008 at 10:25 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
| Ford getting ‘Kool’ in India with mobile | |||||
| By Shaun Zelber, June 24th, 2008 :: Advertising | |||||
Ford drives interest in new Ford iKool model through mobile advertising with Nokia. Mobile advertising has proved to be the perfect way to target the music-loving audience that Ford in India was going after with its new model, the iKool. The campaign delivered for the client with average click-through rates of almost 9 percent reports Nokia Ad Services Ford iKool case study can be viewed here. Shaun Zelber | |||||
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