Picked up this announcement from Google about their new mobile location based search service. They call it “Search with My Location”. It only works on Windows Mobile phones but it is a very cool app no doubt.

Previously, when you went to google.com from your phone’s browser and performed a local search, the results were tailored to the last location you entered. Now, using the Gears Geolocation API, Search with My Location approximates your actual location using the same Cell ID technology used by Google maps for mobile. So if you want to find sushi nearby, just type “sushi” and Google will return local business listings around you. If you want to know the forecast, type “weather”. If you want to search somewhere else, specify a location in the query like “pizza Kansas City”.

Initially, Search with My Location will be available in the US and UK. To get started, visit google.com from your phone and click on the My Location link under the search box (you may have to refresh the page to see the link).

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