Interview of Stéphane De Luca – MobileZoo.biz
      By Guillaume,  December 12th, 2008 :: Interviews

Yesterday, i have the pleasure to meet Stephane De Luca, the owner of MobileZoo.biz and have made a little interview of him.

Q :Could you tell us a few about you ?

Sure! I’m Stéphane de Luca, 42, and I’ve been in the software development since I’m 12, that is 30 years!
In my profesional life, I have had many positions in various companies managing large projects or businesses. I’ve been 10 years in the video game industry at the time where it was still possible to be really creative.
When the mobile industry emerge wih handset having color screens and the ability to expose games to the user, I joined In-Fusio with the idea of innvate in term of playability in a connected world. I have developed two major project that you can see on my site http://stephanedeluca.com : one is a desktop/mobile massive muliplayer online game, another is a realtime airsimulator that streams images up tp the mobile terminals.

Q : Could you present your service Mobilezoo.biz ?


I get started with MobileZoo in october 2006 because at that time there was no real world figures about what the mobile market were made of. When you decide to develop a title, say a game, you need to know on how many different handset model you have to produce a version. As this have a cost, you need to know what potential ROI you can expect.

Q : What do you propose with MobileZoo ?
MobileZoo is just that, a tool that let you knows what handsets are sucessfull, where they are used in what number. But you can also query the site to know what technical feature an handset supports. Or even what handsets support the list of a set of features. You also have access to the worldwide carrier-related information (# of users from a given carrier for example) or for a given country.
MobileZoo provides J2ME indepth information coverage (JSR and description), wireless network technical description.
You’ll also find the quaterly units sold by the top manufacturers and much more.

And last, but not least, if you are a developer, you can embed a very small library in your own app that will enable you to track your own users statistics when you deploy the app.

Q : How many handsets do you have in base ? How many do new do you detect each month ?
We do have about 1400 different handses currently (Dec 2008) from 70+ manufacturers. The number of detected handset really depends on the manufacturers and the pace of their production. Some times we can detect 10 handsets in a week or even more.
And the cool thing, is that MobileZoo regularly detects prototypes or not-yet-annonced models . Subscribe to the specific RSS on MobileZoo to be the first to know.

Q : What are the benefits for users using your tools ?
The major benefit consists of having a deeper knowledge of the industry you are in, with actual number, not estimates. And knowledge is power :-)

Do you search some partners, investors ?
MobilZoo is free. Meanwhile, we need to cover our cost – - servers IT infrastructure. Currently we’re not break even… We do monetize our traffic through internet advertising. Some corporation approache me to seal deal to have access to our technology or our database thru some web services. Though really cheap, those deals help us to maintain the service.

So anyone out there that can propose a business model or would be interested in m&a is welcome :D

By the way, there is something else… We are about to release the iPhone version of MobileZoo: anyone developping iPhone apps will benefit the deployement statistics analyzer of MobileZoo :-)

See you on http://www.mobilezoo.biz

Stéphane Thank you for your time

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One Response to “Interview of Stéphane De Luca – MobileZoo.biz”

  1. advertising says:

    I am studying this. Do you mind if I quote you? I will credit your page when I publish in the summer.

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