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| Mobile Internet Affiliate Marketing | |||||
| By Shaun Zelber, January 9th, 2009 :: Advertising | |||||
Excellent article from our friend at :
If the big story in the mobile web in 2008 was the growth of CPC and CPM based mobile advertising through platforms like admob the NEXT BIG THING for 2009 is looking likely to be the emergence of critical mass in mobile internet affiliate marketing or CPA (cost per action) based advertising. Affiliate marketing is well established on the PC web with a number of big networks like Xanox, Trade Doubler, Affiliate Window and Buy.at linking publishers to thousands of merchant programmes across sectors including Travel, Electronics, Finance and so on. Believe it or not the mobile web has had affiliate programmes since the early days of wap and mobile internet. For example, there were several adult services and personalisation content providers who developed affiliate programmes in the early 2000’s. However, with the growth in usage of the mobile internet, mobile affiliate marketing is now really beginning to develop. As the mobile payments and services company Bango have noted, mobile web is now becoming the key sales channel for mobile content and services, whereas previously a lot of transactions and customer acquisitions were driven off PC web-based channels. Also the emergence of new types of mobile content and services such as mobile casino games is also driving new growth. Here are some examples of mobile affiliate marketing programmes currently available. Mobile affiliate platforms A couple of companies have started to emerge to provide mobile focused affiliate aggregators similar to Trade Doubler and others on the PC web. MobPartner is probably the most advanced mobile web affiliate platform out there with links into a range of merchants including Jamster, Wild Jack Mobile Casino and Nexva (mobile games). Mobpartner provide all the mobile web XHTML store-fronts and links and tracking and manage payment settlments with the various merchants. If you are looking to start off in mobile affiliate marketing then signing up to mobpartner is the first place you should start. Belboon is a German affiliate platform that mainly serves the PC web but it is now moving into mobile web affiliate marketing services. At the moment they have a couple of mobile web services available including Jamster but unfortunately only in the German language and market at the moment. Casino The emergence of mobile casino applications is a major driver of the current wave of growth in mobile affiliate marketing. The mobile marketing agency Welovemobile have written an excellent blog post about this which is worth a read. Here are some of the casino mobile affiliate services currently available: Ladyluck’s is run by the mobile games specialist Probablity Plc and they have an affiliate programme which looks to be one of the best of the bunch as it is backed by a really solid company. Others include: Euro partners Casino Max – http://adv.europartners.com/index.php?Casinomax Gold mobile casino – http://www.incomeaccess.com/registration.asp?mid=32 Wild Jack/ Brightshare – http://www.brightshare.com/index.php?bTag=bsaff3118_6 Gobetya – http://www.gobetya.com/ Adult There are a number of adult affiliate programmes out there. It is worth noting that you need to be careful adding this sort of content to your mobile site even as a link as it risks getting caught in content filters. Also mobile ad networks like admob often state in the terms and conditions that you can’t run them alongside adult content or adult links. However, if you are interested in running this kind of affiliate service then here are a couple of examples of available programmes – warning some of these links are not worksafe: Sex Goes Mobile – https://www.sexgoesmobile.com/ Xobile – Not Work Safe – http://www.xobile.com/pc/webmaster.cfm? Sexobile – Not Work Safe – http://www.sexobile.com/web/?__redir=1 Ringtones, games and personalisation content Playfon – http://www.playfon.com/ have a fantastic affiliate programme for ringtones, games, video and screensaver content – they pay out monthly via paypal – recommended The major aggregators like Jamster, Celldorado and co. all run web based affiliate services through the likes of Xanox and there are no doubt a few of them moving to offer mobile web extensions of these. This is something we are currently investigating – if you know any that do offer mobile web affiliate services let us know in the comments! So that’s the current state of play. What will really help to grow this market is when new sectors like retail, travel and finance start to open up on the mobile web. There are already some signs of this with companies like Digby emerging (provides mobile commerce stores on Blackberry). If you know any other mobile web affiliate programmes please let us know in the comments – we will be updating this list on an ongoing basis. Update 1: Arran from the mobility.mobi forum pinged me about his new forum Pocket Affiliates, which is dedicated to mobile affiliate marketing – a great resource and well worth checking out. | |||||
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Great blog. Do you know of any relevant forums or discussion groups?
Yes our LinkedIn group is very vibrant and questions and polls are usually answered.
You get the link on the right hand side of our blog.
cheers
Shaun Zelber
Affiliate marketing is a serious way to make money and be your own boss, investing your skills and creative knowledge to work for you and not others, even so affiliate marketing does take work and time. You need to build it up like any other business.|probably the biggest reason why people do not succeed in online business it’s because they never develop a business mentality. In order to be successful one has to be capable to commit to a program, products and strategy until one is successful. What happens in reality is that people bail out at the first sign of an obstacle.
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