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Mobile advertising networks, partnering mobile advertisers and publishers, are growing rapidly in India and worldwide–especially in developing countries where Internet access is limited. Over 320 million people in India have a mobile phone with 10 million new subscribers activating service monthly. The 25 and under age group is the fastest growing segment of India’s insatiable adoption of mobile handsets. Reaching these and other advertiser-targeted groups is achievable using mobile ad networks.

Recently, I had an opportunity to interview mKhoj’s founder and CEO Naveen Tewari, who runs one of the largest mobile ad networks in Asia. mKhoj (pronounced “m-couch”) is one of the leading mobile advertising networks that automates the creation, placement and monitoring of mobile ad placements among major advertisers and website publishers seeking to monetize their web properties.

Based in Bangalore, India with offices in Mumbai, Singapore and Palo Alto, CA, mKhoj received nearly $8 million in funding to target mobile markets in Southeast and South Asia, the Middle East and Africa–areas of the world where mobile is the only channel for advertisers and publishers to reach growing populations that lack landline-based Internet service.

In the interview, Newari discusses a large “mass niche” of mobile users, defined demographically by income or personal interests. The company’s ability to rotate ads based on type of handset, country and other demographics better positions mobile advertisers’ ability to maximize their ROI while delivering targeted content advertising to publishers.

Companies, such as Reebok, have created multimedia campaigns, integrating mobile advertising in promotional campaigns that drive desired branding and demonstrable results. In one campaign, Reebok achieved a 10%-12% conversion rate bringing customers to retail stores when mobile was used in conjunction with an overall promotional strategy.

Marketers around the world are researching and testing use of the mobile Internet to drive products and services to market, create brand awareness and optimize ROI. Conversions, according to Newari, vary by 1%-7%, depending on website, while post click-through conversions of 5%-20% become achievable deploying mobile in advertising campaigns.

Listen to an eye-opening podcast with mKhoj’s Naveen Tewari as he explores the power of mobile advertising networks to maximize both advertiser and publisher profitability.

Links to the podcast:

mKhoj Case Studies
“Mobile, the Most Engaging Mass Media” (mKhoj blog post)
Publisher Advantages of Mobile Ad Networks
Advertiser Advantages
Naveen Tewari (Futher Information)
MobilOpen International Mobile Group

This year for the third edition, Le Mobile 2.0 will last 2 days on March 10/11, 2009 in Paris (France). Its theme: Useful, Used, Usable.



Conference and speeches

The first day will keep the conference and speech format, here are the round-tables with 35 speakers. A summary before every theme will zoom the usages and the market. For the moment the companies having confirmed their presence are Microsoft,Voxmobili, Goojet, Orange, Gemalto, MySpace, Nokia Interactive, Amobee, Miyowa, Qualcomm, SBW Paris, SFR, Cellfish Media, Motricity, Visuamobile, Six Apart,Bluenove, Novedia, MoMac, Sofialys…
Keynote : Useful, Used, Usable
Zoom and Analysis of the European and US market
Advertisement on mobile and Widgets: taking off?
Web Mobile: Social networks within the mobile
2 platforms 2 strategies: iPhone/Android!
M-commerce: Opportunities at the market reality!
Mobile Start-up programs: Support the growth of the innovating start-ups!
Keynotes: Close up / Remarks

Zapping of the Startup Mobile

The second day will be devoted to the Zapping of the European Mobile Startups of 5 countries introduced during 8 min (to subscribe, click here), speeches will be marked by 6 lectures of investment, development, marketing and communication professionals.

Here is the list of selected companies : 3999 ,
Actimos,
Adaptive Networks,
Atlas CT,
Campfire,
Floobs,
GravityZoo,
Haploid,

Hiogi,
Ikodz,
Lastminute.com,
Locle,
Masabi,
Mippin,
MMTRG Studio,
Mobile Tracing Service,
Mobinear,

Mobshop,
Movidia,
Nulaz,
Pikkoo,
RingRing Media,
SoSoftware,
TexoMobile,
V3D,
V4x,

Webwag,
Yoose

Mobile portals and mobile websites continue expanding worldwide. Over one million mobile websites

Vianney Settini, co-founder of TexoMobile, a French company providing mobile advertising services and a portal called iGloo, a mobile web portal promoting mobile communities, is a comprehensive site for chat, dating, blogs, free email, social media and other services. iGloo is supported by advertising revenues.

TexoMobile runs MobPartner, a mobile marketing and affiliation network that is part of TexoMobile, allowing advertiser access to mobile users in over 130 countries, based on CPA (cost per acquisition). TexoMobile also offers CPC (cost per click) and CPM (cost per thousand) mobile advertising campaigns.

Listen as Brian Prows of MobileBeyond converses with Vianney about global mobile advertising. are are now registered and their growth is exponential. A major interest of mobile Internet site owners is learning how to monetize their mobile web properties through CPC, CPA or CPM advertising.

Brian Prows’ Interview of Mobile Discovery’s : David Miller

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Today’s marketers are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding effectiveness, events and direct sales. By combining multiple media channels, including mobile, marketers and advertisers can boost their overall effectiveness substantially.

In our Web 2.0 age, advertisers are finding ways to generate impact through integration of traditional off-line media, such as print, broadcast, billboards and email, with social media, mobile and other technologies. This increases the possibility of marketing campaigns going viral.

David H. Miller, President and CEO of MobileDiscovery, an integrated multi-channel advertising company, shares his views in this podcast about multimedia advertising, product branding, FaceBook, MySpace and other social media channels, media tags and more.

David explains how to integrate mobile applications with advertising and discusses how the Mobile Discovery platform has been successfully used for QVC, U.S.A Today and other clients.

Moreover, he outlines Mobile Discovery’s applications and campaigns with FaceBook, MySpace and other social media sites, portals and RSS feeds.

Commenting on “channel shifting” (enabling consumers to move among PC’s, mobile phones and other communication channels), along with “time shifting” (consumers using media content at their own leisure), David outlines a vision of the future that’s compelling and fascinating, including the embedding of mobile devices in the human body!

Listen to this futuristic podcast with David Miller.

For further information, see the links below:

Implementing a Multi-Channel Mobile Advertising Platform (Mobile Advertising Alliance)

For further reading, click here.

For other articles and interviews by Brain Prows please visit MobileBeyond

Soon the Mobile World Congress will start in Barcelone (Feb-16 to Feb-19). A lot of new devices running with Android platform should be announced: LG, Samsung, Motorola for phone devices but others devices too (GPS, Portable Media Player…). What can we wait from Apple and his platform?

The Android platform is a new opportunity for business. But there will be business if people are attracted by this new platform.

Some blogs give information about HTC G1 sales and these information are complete different from a website to another. For example, in December 2008 we could see that HTC Dream G1 (the first mobile running with the android platform) was sold out in Novembre (3 weeks after these launch). At the beginning of the year – Feb 2009 – some websites indicate that HTC didn’t sale enough of his G1, under his prediction.

Recently, HTC G1 was available in Germany, Poland and Netherlands. We don’t have information about sales yet. In these countries only T-Mobile provider sales this new phone. Soon, before of Q1, first Android phone should be available in others European countries and in Asian. To summarize, the Android phone (of HTC or another manufacturer) should be present everywhere around the world, even if we don’t know exactly when.

Some people try to compare Android phones and iPhone? Why? Seriously, even if iPhone and Android platform are really new with their functionalities, could we compare both?

iPhone has been launched by Apple with a real huge marketing communication. Android has been launched for Google addicts and I don’t watch HTC G1 ads at TV (There was one in US it’s true).

It’s easy to say that G1 won’t know the same sales as the iPhone. But could we say that Apple phone – using Objective C – will know more sales than Android phones? Nobody knows, but for developers and manufacturers things are different:

• to develop Android application, they don’t need to learn a new specific language (because it uses Java technology)
• to develop Android application, they can do it on different platform and they don’t need to have a Mac chain (Mac OS desktop/laptop and iPhone). Google provides a really good kit to develop, test and debug application.
• Anybody can create his own Android phone without pay taxes or fees
• Developers pay only 25$ to sale all their application

So one thing to do: wait the end of this year to have a first good vision.

This report highlights how mobile social networking is beginning to provide a significant push to mobile music services and the likely impact on the market in the next 5 years.

Informa Telecoms & Media believes that the integration of social networking and community features in a mobile music service can drive service usage and adoption by:

- Making the service more user-friendly and enabling easy discovery of music tracks.

- Reducing churn and making the service more sticky (users will continue to subscribe to stay
connected with friends and contacts).

- Promoting digital gifting where users purchase ringtones, music tracks and albums to give as gifts
to other community members.

- Generating higher revenues through discounts and promotions by sponsors to community
members. For example, a community member who recommends an album or music track
receives a reward if the content is purchased by other community members as a result of the
recommendation.

- Driving the market for mobile music sales direct to fans through artist driven websites.

The mobile music industry generated over $9 billion in revenues in 2008. This includes revenues from
ringtones, ringback tones, full-track downloads and music streaming services (excluding music videos).
Many operators throughout the globe are therefore now offering mobile social
networking services as part of their business strategy.

Analysis courtesy of Patrick Ncho of www.marketing-mobile.org

Source: Informa.com

This is my first post on MobilOpen; so let me introduce myself. My name is Naiyer Asif. I am an Indian and a mobile web designer and reviewer. My posts are often based on my experiences and experiments on mobile web.This one is also a quick analysis of thousands of mobile sites I have come across till date.

The tiny mistakes that can doom your mobile site.Here they go one by one…

Absence of About Page/Site Description When you reach a mobile site,what do you want to know at the first instance.”What is this all about?” Giving a short introduction to your service is extremely important.People on the go are in very hurry.They don’t have enough time to figure it out themselves.You should minimize their work.The best way to do this is to provide a short paragraph below the header of your page with a link to your full “about page”.Mippin.com implements this very nicely.

Absence of Contact/Feedback method Be accessible.The end-user knows better than you what your site lacks. If you don’t provide a contact form,you lose a big chance to take your site to the next level adapting to the rapidly changing mobile scenario.Always provide a contact method for users to get new ideas,complaints and error reports. Remember,providing a contact form is always better than merely specifying an email.The social media sites like Twitter can also be used for direct user interaction and feedback.

Incorrect Use of Container Elements A lot of developers use tables to enhance the “look and feel” of their mobile sites. Sadly enough,tables were not created for glamorising your webpages. They were created to present statistical information in a tabular form.Presentational tables increase page weight and plummet your site’s mobile-readiness adversely. Similarly,many a developers use divisions repeatedly to list the menu items. Repeated use of divisions also increases page weight.For listing the items,always use list containers.

Absence of Accesskey Accelerators Mobile web experience needs to be fast and “accesskeys” are essentially a boon to mobile browsing. While they might not have been so successful on desktops,accesskeys are almost a necessity for mobile sites. They fasten the navigation considerably by reducing the overall click distance. If you don’t provide them,users are likely to struggle scrolling your site.

Absence of a link to Full Website Everyone has their own needs and preferences. People on capable browsers might wish to use your full desktop website instead of its mobile edition. If you fail to provide a method to bypass the mobile version,you are going to be disliked by users. Never force a particular version of your site on a specific browser without providing an option to switch to the other version.

I know I have missed many other issues. If you want to share more “grave and oft-committed” mistakes of mobile web developers, let us know in comments.