“When everyone else does it I guess it must be a good idea…” That seems to be the reasoning behind the frenzy to make apps stores these days. Of course Apple is leading the way with their flawed but successful iPhone Store with Microsoft and Google Android playing catch up through a similar stores of their own.

Research in Motion (RIM), maker of the BlackBerry, is set to launch its own one-stop shop for add-on applications.

Third-party applications have long been available for BlackBerrys, RIM has decided to follow in Apple’s footstep by creating and operating a central store. The goal is to cater to those who like their TV, music and MySpace. RIM is clearly going after a demographic that’s different from the executive road warrior who carried the real-time e-mail device around from meeting to meeting years ago. Today’s Blackberry phones come in a number of shapes, sizes and colors.

BlackBerry App World will be available for download from RIM’s website, with a thousand programs initially available at launch.

Unlike Apple’s App Store, BlackBerry App World will share revenue with cell phone carriers and allow them to profile themselves by setting up their own stores-within-the-store.

A smooth move will be that users will also be able to charge application purchases to their cell phone bill.

RIM’s hopes are also based on their touch phone answer to the iPhone being a success. If you like to know more about the touch based Blackberry Storm here is a good video demoing it :

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