A growing chorus claims that Apple’s questionable approval policy for its iPhone app store raises issues with net neutrality. The latest is Free Press, which “alleges that Apple crippled SlingPlayer, a TV-streaming application for iPhone, so that it would only work on a Wi-Fi connection,” according to Wired. However, Apple has approved live streaming for a Major League Baseball app.

According to AT&T, the problem is that it doesn’t have enough network capacity. Wired reports:
“We’re certainly not crippling any apps,” an AT&T spokesman said. “This is an issue of fairness…. While we would like to support all video services across our network, the reality is that wireless networks simply lack the capacity to support customers streaming hours of cable, satellite or IPTV video programming to individual users.”

However, Ken Biba, founder of wireless consulting firm Novarum, says “SlingPlayer is clear evidence that AT&T’s network is overloaded” and he interprets that the new iPhone 3GS video recording and uploading option will clog the network even more and he added that even when carriers roll out the fourth-generation Long Term Evolution cellular network, AT&T’s network capacity will still be insufficient because by then, smartphones will be even more sophisticated and affordable, creating even more congestion. He suggests,
“An even better solution would be if more cities deployed free Wi-Fi coverage to offload the stress from carrier networks.”

At this juncture it is a mandatory to oversee the statement of Aneesh Chopra the US CTO, said at a consumer electronics show held in June 2009 at New York :

“If you were to ask investors how satisfied were you with your data wireless network investments pre-iPhone, my gut instinct tells me, they were not delivering the revenues that one would’ve expected to justify the investments they were making,”

Chopra noted that faster Internet speeds create business opportunities and that the government aims to create incentives for such investment. “We can lead with public policy in this area the way that the consumer has led in the device world”. Already $7.3 billion has been allocated to hand out for broadband build-out in the President Obama’s economic stimulus package.

The U.S. Federal Communications Commission plans to draw up a strategy to bring high-speed Internet to nearly half of the U.S. population that does not get it, many in low-income and rural areas.

For your enjoyment: an interview with dotMobi’s CEO, Trey Harvin. The interview was conducted by Sarah Blue of bnetTV at the Las Vegas CTIA event this past April.

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“Eric

Mobile website owners, similar to non-mobile website owners, may believe that website optimization, mobile analytics, search engine marketing and other digital marketing techniques are too challenging, take excessive time and, in many cases, become impossible to manage. This convinces some mobile marketers to “fly by the seat of their pants” when assessing mobile website performance.

Eric Hansen, Founder and C.E.O. of SiteSpect, a Boston-based marketing-focused website testing and optimization firm, will probably disagree with you. Since starting the firm in 2004, Hansen’s team has helped numerous companies, including J.C. Penney, Overstock.com, The New York Times, CreditCards.com and others that have greatly improved their website marketing performance by optimizing mobile content and placement.

According to Hansen, SiteSpect is the only company in its space providing accurate mobile website user behavior on phones that don’t support Javascript and cookies. Per Hansen, 50% of worldwide mobile handsets are not Javascript enabled. As a result, marketers are hindered in accurately assessing the effectiveness of advertising campaigns and mobile website performance.

Marketers use SiteSpect’s software and hardware solutions to better understand how various website elements, such as time spent on a web page or the impact of images, text placement, links, discounts and other content impacting accurate segmentation, lead conversion, sales and overall marketing results.

Employing SiteSpect’s website analysis solutions, marketers “non-intrusively” test website performance during marketing campaigns, working at network level, without involving IT or making changes in their websites. SiteSpect, in tandem with marketing management, then assists marketers better assess landing page, copy and other content placement changes to increase conversions and realistically set goals for future mobile marketing campaigns.

Through a partnership with Bango, a mobile analytics firm delivering historical reports, SiteSpect’s customers can further measure mobile behavior by creating new offers and promotions to boost conversions, grow website traffic and answer “what if” questions that predict future mobile user behavior.

Eric Hansen believes these capabilities give marketers the ability to conduct digital website experiments that better reveal mobile user preferences and achieve marketing campaign goals.

If you own or operate a mobile website, take 33 minutes and listen to one of the top experts in the field share ideas that affect the success of both mobile and non-mobile websites.

SiteSpect Mobile Content Testing and Optimization

SiteSpect Demo

Eric Hansen:

Twitter: ericjhansen

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MobileMarketer Article

Gameloft®, a leading publisher and developer of video games on mobile phones and consoles, announced today the launch of its mobile CPA affiliation campaign on MobPartner affiliation platform.

Following this agreement, all Gameloft games are now available for download through the MobPartner platform in 15 countries: USA, England, France, Germany, Italy, Spain, Belgium, the Netherlands, Sweden, Norway, India, Indonesia, the Philippines, South Africa and Colombia. By July 16, other countries including Brazil and Australia will join that list.

With 45,000 affiliates in more than 100 countries, the mobile affiliation platform will help Gameloft mobile site to improve its sales significantly.

“To continue moving in the same direction that we are on the web, Gameloft is moving to a performance-based advertising model on mobile,” said Salima Maury, Head of Advertising for Gameloft. “This is something natural for us, and we found the right partner in TexoMobile and their platform, MobPartner.”

“Our affiliates were waiting for this campaign impatiently, and are very enthusiastic about the money they can generate,” declared Vianney Settini, Co-founder of TexoMobile. “More than 1,000 mobile sites in the world are now promoting Gameloft CPA campaigns, and the number of daily sales is growing faster and faster every day.”

Mobile CPA affiliation campaigns (cost by acquisition) are already successful: they offer advertisers and media agencies the opportunity to control client acquisition costs and improve sales, downloads and qualified contacts.