Gameloft®, a leading publisher and developer of video games on mobile phones and consoles, announced today the launch of its mobile CPA affiliation campaign on MobPartner affiliation platform.

Following this agreement, all Gameloft games are now available for download through the MobPartner platform in 15 countries: USA, England, France, Germany, Italy, Spain, Belgium, the Netherlands, Sweden, Norway, India, Indonesia, the Philippines, South Africa and Colombia. By July 16, other countries including Brazil and Australia will join that list.

With 45,000 affiliates in more than 100 countries, the mobile affiliation platform will help Gameloft mobile site to improve its sales significantly.

“To continue moving in the same direction that we are on the web, Gameloft is moving to a performance-based advertising model on mobile,” said Salima Maury, Head of Advertising for Gameloft. “This is something natural for us, and we found the right partner in TexoMobile and their platform, MobPartner.”

“Our affiliates were waiting for this campaign impatiently, and are very enthusiastic about the money they can generate,” declared Vianney Settini, Co-founder of TexoMobile. “More than 1,000 mobile sites in the world are now promoting Gameloft CPA campaigns, and the number of daily sales is growing faster and faster every day.”

Mobile CPA affiliation campaigns (cost by acquisition) are already successful: they offer advertisers and media agencies the opportunity to control client acquisition costs and improve sales, downloads and qualified contacts.

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