This entry was posted on Wednesday, June 10th, 2009 at 1:53 pm and is filed under Interviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
| Improve Mobile Website Optimization With SiteSpect: Eric Hansen Podcast | |||||
| By Shaun Zelber, June 10th, 2009 :: Interviews | |||||
Powered by Podbean.com “Eric Mobile website owners, similar to non-mobile website owners, may believe that website optimization, mobile analytics, search engine marketing and other digital marketing techniques are too challenging, take excessive time and, in many cases, become impossible to manage. This convinces some mobile marketers to “fly by the seat of their pants” when assessing mobile website performance. Eric Hansen, Founder and C.E.O. of SiteSpect, a Boston-based marketing-focused website testing and optimization firm, will probably disagree with you. Since starting the firm in 2004, Hansen’s team has helped numerous companies, including J.C. Penney, Overstock.com, The New York Times, CreditCards.com and others that have greatly improved their website marketing performance by optimizing mobile content and placement. According to Hansen, SiteSpect is the only company in its space providing accurate mobile website user behavior on phones that don’t support Javascript and cookies. Per Hansen, 50% of worldwide mobile handsets are not Javascript enabled. As a result, marketers are hindered in accurately assessing the effectiveness of advertising campaigns and mobile website performance. Marketers use SiteSpect’s software and hardware solutions to better understand how various website elements, such as time spent on a web page or the impact of images, text placement, links, discounts and other content impacting accurate segmentation, lead conversion, sales and overall marketing results. Employing SiteSpect’s website analysis solutions, marketers “non-intrusively” test website performance during marketing campaigns, working at network level, without involving IT or making changes in their websites. SiteSpect, in tandem with marketing management, then assists marketers better assess landing page, copy and other content placement changes to increase conversions and realistically set goals for future mobile marketing campaigns. Through a partnership with Bango, a mobile analytics firm delivering historical reports, SiteSpect’s customers can further measure mobile behavior by creating new offers and promotions to boost conversions, grow website traffic and answer “what if” questions that predict future mobile user behavior. Eric Hansen believes these capabilities give marketers the ability to conduct digital website experiments that better reveal mobile user preferences and achieve marketing campaign goals. If you own or operate a mobile website, take 33 minutes and listen to one of the top experts in the field share ideas that affect the success of both mobile and non-mobile websites. SiteSpect Mobile Content Testing and Optimization SiteSpect Demo Eric Hansen: Twitter: ericjhansen LinkedIn Profile MobileMarketer Article | |||||
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I found your blog on Google. I’ve bookmarked it and will watch out for your next blog post.
Impressive commentary about search engine optimization. I’m honestly quite surprised that this has not been stated earlier to such great lengths.
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Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
Steve Job’s new product will rapidly evolve after this initial push time during it’s unveiling. The lack of keyboard and Mac’s potential to fix hardware will help to make the iTablet a huge product in for the forseeable future.
Apple’s in fashion iPad will rapidly gain some steam after the first over-hype period during it’s launch. The A4 chip and Job’s potential to fix defections will help to make the product a success story in the futuire.
Are there regulations and policies that have been put across to guard loan borrowers from fraudulent lenders because I nearly borrowed money from unscrupulous people and I would like to know if I can file legal or criminal charges against them.
Who would have thought that mobiles phones would revolutionize the world in such two short decades? From the size of a toaster just a few years ago to sophisticated communication devices with amazing functionalities.