Mobile Application Development at Forum Nokia.
Mobile application development is the heart and soul of the smartphone and mobile computing market. Without mobile application software, billions of mobile phone users around the world could make phone calls-not surfing the mobile Internet, playing mobile games or sending and receiving emails.

While the iTunes and BlackBerry App stores have received the most press attention of late, Nokia of Finland, through its Forum Nokia operation, has assisted mobile developers for many years.
Despite Nokia’s loss of market share in the handset market, the company believes offering innovative applications by working with developers is the road to profitability. Assisting developers with technical support (see the Forum Nokia Developer Community online) and the marketing of their applications through the Nokia OVI store are critical.
Bloomberg in a recent article wrote that Nokia’s failure to beat Apple’s iPhone and software puts its market share at risk, while a number of mobile app developers have migrated from Nokia’s Symbian OS platform to the iPhone, Android and other mobile platforms.
Gian-Luca Cioletti

As Head of Business Development-EMEA (Europe, Middle East and Africa), Gian Luca Cioletti is primarily responsible for evangelizing Forum Nokia’s services within the Nokia organization and developer communities, Cioletti also coordinates business opportunities with developers through Nokia channels, operators, integrators, aggregators and content providers.
One of his critical tasks is to build a strong Business Development Team in Forum Nokia EMEA. Gian was formerly in business development with Hewlett-Packard. He says he also loves to listen to music, read books on leadership and other subjects and explore innovative ideas.

During the podcast interview, Cioletti discusses Forum Nokia’s services, its role in Nokia’s overall strategy, opportunities for application developers writing apps for Nokia’s Symbian OS, Apple’s iPhone, the meaning of innovation, marketing to countries on multiple continents (especially developing mobile areas in the world) and the importance of mobile worldwide.
The mobile development business is not necessarily lucrative for the developer since many applications sell for less than $5. (App stores, such as Nokia’s, Apple’s and others take a percentage of the sale.)

Despite Nokia’s loss of smartphone market share, it remains the dominant player in the world market for mobile phones. Most phones in India, for example, are made by Nokia.
If you’re fascinated by mobile telephony and curious about Nokia’s application development, listen to the podcast.

Listen as Brian Prows with MobileBeyond (iTunes) and IM-Mobile discusses mobile marketing and advertising trends with a visionary in the field.

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