mKhoj, one of the fastest growing global mobile advertising networks, has been rebranded to InMobi, and launching its services in Europe. After its successful start in the United Kingdom last quarter, InMobi is now live in France, Italy, Germany and Spain as well, making InMobi available in over 23 countries across Asia, Africa, the Middle East and now Europe.

mkhoj -> InMobi

InMobi enables advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue. It has earned rich cites advertisers like Reebok, Yamaha, Cricket Nirvana and MakeMyTrip.

The mission of InMobi is to provide both the business model and technology to enable the growth of the mobile internet ecosystem. It claims its targeting technology is good enough to take on powerful incumbents like AdMob in Western markets.