mKhoj, one of the fastest growing global mobile advertising networks, has been rebranded to InMobi, and launching its services in Europe. After its successful start in the United Kingdom last quarter, InMobi is now live in France, Italy, Germany and Spain as well, making InMobi available in over 23 countries across Asia, Africa, the Middle East and now Europe.

mkhoj -> InMobi

InMobi enables advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue. It has earned rich cites advertisers like Reebok, Yamaha, Cricket Nirvana and MakeMyTrip.

The mission of InMobi is to provide both the business model and technology to enable the growth of the mobile internet ecosystem. It claims its targeting technology is good enough to take on powerful incumbents like AdMob in Western markets.

“So far, our focus has been on the Asian and African mobile markets,” says InMobi Founder and CEO, Naveen Tewari.
“Now that we have achieved scale there, we feel it is the right time to make the leap to the global stage, especially given the requests from our partners for strong advertising and monetization opportunities in Europe. In line with our entry into Europe, we are rebranding as ‘InMobi’ to reinforce and simplify our service offering. InMobi not only speaks to our core offering, but also symbolizes our long-term goal of being a global player in mobile Internet advertising.”

Tewari is sharing the highlights of his rapid journey from mKhoj to InMobi in his blog : http://inmobi.com/inblog/category/inmobi/

InMobi has offices in Palo Alto, India and Singapore. The company raised a total of $7.6 million to date, starting out with a $500k seed round from a group of angel investors and followed up by a multi-million financing round led by Kleiner Perkins, Caufield & Byers and Sherpalo Ventures (the VC firm started by Ram Shriram , early backer and founding board member of Google).

The company’s first formal appearance as InMobi will be at the DigiDay Mobile trade show in New York during the week of September 14th 2009.

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