Apple is set to announce that it has acquired Quattro Wireless for $275 million, several sources confirmed.

With their 100 000 apps and the rising importance of mobile business revenue this makes obvious sense. It follows closely Google’s recent acquisition of AdMob the prize of the fledgling mobile advertising industry a Quattro competitor, which Apple had also made a bid to acquire.

Both ad networks were aimed at the fast-growing market to advertise on smartphones, such as Apple’s iPhone and Google’s Android devices and the plethora of other and new platforms (read Bada).

Waltham, Mass.-based Quattro has raised close to $30 million from two main venture investors–Highland Capital Partners and Globespan Capital Partners. Founded several years ago, its clients include Ford, Disney and the National Football League.

Competitor mobile networks in the space are still numerous, despite these big acquisitions, such as Millennial Media and Jumptap, both of which are now clearly in play for acquisition.

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