Admob might have to modify its approach of the Mobile Advertising business after the arrival of new players such as Aditic that now propose more targeting options and an improved set of features to monetize publishers’ inventory.

Aditic, one of the top leading companies in the Mobile Advertising field has recently invested significant sums to develop its brands and make a place for itself in an already- crowded Mobile Advertising Marketplace.

Mobile Marketing and Advertising is one of the hot topics of the moment as well as a truly growing market which offers an increasing number of opportunities despite the gloomy economic environment.

The fund raising recently announced by Aditic will enable the leading marketplace to speed up its International Development.

The company is considering opening up offices in the UK, Germany, Spain, Italy and South-East Asia. “We are at a turning point in the market and we have got to speed things up. Everything will be decided in the 18 to 24 upcoming months.” Aditic Marketing & Sales Director explains. A portion of these funds will be equally invested in Research and Development. According to Aditic representatives, the launch of the trustworthy and reliable Mobile Advertising online self-service they provide to the Mobile Operators, Publishers and Advertisers should enable them to reach their 2010 revenue target.

To sum it up, Mobile Advertising and Marketing is undoubtly one of the economy’s areas that still show signs of strong growth and all analyst reports tell us this trend should be continuing for the next couple of years.

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