Rabobank of the Netherlands, is a leading bank when it comes to integrating internet and mobile into their strategy. It has developed many payment systems which are now adopted by the general market.

Rabobank started with phone based banking in 1995 with an IVR banking system. The first mobile internet banking website was launched in 2001. Rabobank is now very involved in the world of mobile applications and the Rabobank is the only Dutch bank that is an actual MVNO.

In regards to mobile applications, the Rabobank discovered a strange phenomenon. Though the trend with mobile websites was to combine as much services and content as possible, mobile apps are more fragmented, focused on a specific set of functionalities. As a result, they have a banking app, but also apps for events they sponsor like the Dutch Hockey team.

As a result, their latest mobile product is more a service for mobile developers. The Rabobank has created an infrastructure for mobile in-app payments called ‘My Order’. The implementation of the product’s SDK is seamless so the developer remains in control over the user experience. With the system in place, developers will no longer charge over the phone bill and lose money to the operator. Instead they charge directly to a bank account.

This is clearly something that App developers are all looking for. It can really be a run away hit. I haven’t seen yet the app or which OSs they plan on supporting but as soon as I do I will update this entry with details.

Tweet This Post