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| India 2nd largest mobile internet market – According to Google | |||||
| By Shaun Zelber, April 6th, 2010 :: News & Events, Uncategorized | |||||
India has emerged as the second-biggest consumer of mobile Internet after the US, according to data from 15,000 mobile websites monitored by Google. However, it accounted for only 5.9% of the 14 billion web pages seen on mobile phones in February. More than half the web pages were seen on mobile phones in the US, Google said in a report on Monday. The numbers represent statistics of only those countries where Google has a strong mobile advertising network, and may not have captured the full extent of the Chinese market, where Google continues to be weak. According to him, around 25 million of the 500 million or so mobile users in India have paid data accounts and another 55-65 million use operator-provided data services. Goel said the number of Internet users on PCs in India is growing at around 50% a year and will reach 100 million by the end of 2010. The numbers also revealed that the iPhone was losing Internet share to the Android in a big way in its home market, the US. The share of iPhone’s internet traffic dropped from 55% in November to 44% in February. During the period, the share of Android phones rose from 27% to 42%. The last four months have seen the increasing popularity of Android phones such as Motorola’s Droid, which followed the iPhone on the popularity charts in the US. | |||||
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What about Japan? There are as many mobile sites on NTT DoCoMo’s iMode portal than there are on AdMob’s entire global network, and that’s just a tiny fraction of the mobile sites in Japan.
All these figures show is that AdMob global coverage is unbalanced (nearly half of its business is in the states) i.e. the sites that take adverts from its network are more interesting to US users or Indian users. Figures from a different ad network e.g. BuzzCity would say something entirely different. It might be that mobile Internet usage in the US or India is higher than Japan – though it would be surprising, despite the much bigger populations – but AdMob really isn’t the best outfit to tell you that.
If you want to know why Japan is the king of mobile (including all the stats), I recommend this guide: http://mobithinking.com/guide-mobile-Web-Japan
If you want to know more about ad networks (including global coverage), I recommend this guide:
http://mobithinking.com/mobile-ad-network-guide
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Really nice, info soon india will be in the top of this mobile market