Android’s Web traffic is growing and we all need to take this into account whether we are retailers, app developers or content providers.

This increase in Android web traffic is simple : more devices and better ones. AdMob’s March traffic report shines some light on the subject.

“This month’s report shows that the Android ecosystem is thriving, due to the launch of new devices and versions of the operating system,” said Nicole Leverich, director of corporate communications at AdMob, San Mateo, CA.

“The Motorola Droid was the leading Android handset in March 2010 generating 32 percent of worldwide Android traffic while the Google Nexus One only generated 2 percent of Android traffic in March 2010,” she said.

In March 2010, there were 34 Android devices from 12 manufacturers available on the market.

With this growing number of devices available on many networks (unlike the iPhone, which is only available on AT&T in the USA and in many markets on only 1 network) many are predicting that Android may eat Apple’s market share dominance.

According to AdMob, 11 devices that accounted for 96 percent of Android traffic, up from two devices in September. Motorola and HTC were the leading Android device manufacturers with 44 percent and 43 percent of respective traffic.

According to the study, Motorola Droid was the leading Android handset in March 2010 generating 32 percent of Android traffic, while the Google Nexus One drove only two percent of Android traffic.

In addition, 54 percent of Android traffic came from devices with a QWERTY keyboard.

We all need to get real and stop thinking ONLY iPhone… Android is definitely here to stay. Also we can see from the AdMob report that other OSs such as RIM’s Blackberry are grabbing market share. Developers and marketers need to take this into account.

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