neXva, a convergent app store framework for mobile applications and content, today launched a toolthat enables content developers, media companies and anyone with mobile applications to build aneasily customizable mobile page that displays the compatible app for any user.

Using neXva’s tool, developers can seamlessly direct users to a mobile page that recognizes theuser’s device and displays the correct build (OS/version) of their app for download.

Developers can create their customized neXpager in a fewclicks after they upload their builds to the neXva marketplace(www.neXva.com).

neXpager works on all major mobile OSs – Android, Blackberry, iPhone, Java, Symbian, Windows Phone and HTML5 (including WAC).

“neXpager makes full use of our neXngin technology which at its core matches a user’s device with the correct OS/build. Cool features like supporting multiple languages and the like are add-ons that allow big app developers to drive traffic via mobile ad campaigns to their neXpager. All in all it is an elegant solution that makes the process of advertising an app across multiple OSs very simple.” neXva CTO Jahufar Sidique declared.

About neXva:

neXva is a next generation mobile centric app store. In creating neXva, the founders threw out all of the old notions of what a mobile app store is and does and started with a blank screen and totally new ideas. neXva is all about ease of use for the mobile user and providing helpful tools to benefit content developers. It isn’t the usual clumsy web site selling apps for mobiles. Rather, it’s a whole new approach that is totally centered on the mobile experience from discovering apps, purchase, download and then after download with ratings and updates.

Contact press :
Shaun Zelber
Mail : shaun@nexva.com

Skype : szelber

with Alain Mutricy, Motorola Mobility’s senior vice president for portfolio and device product management

Motorola Mobility (NYSE:MMI) is still pushing hard on Google’s (NASDAQ:GOOG) Android platform, and plans to release a bevy of new Android smartphones and tablets this year. Recently at the CTIA Wireless 2011 trade show, FierceWireless Editor Phil Goldstein sat down with Alain Mutricy, Motorola’s senior vice president for portfolio and device product management. Motorola’s point man on devices talked about the company’s philosophy for mobile computing, how it is using recent software acquisitions, Motorola’s ambitions for the enterprise market and how it will differentiate its tablets.

FierceWireless: Does Motorola feel like it wants to grow or accelerate the number of Android models it shipped in 2010?

Mutricy: We are not measuring our performance by that number. When we had announced this in 2008, the purpose for [Motorola Mobility CEO] Sanjay [Jha] was to explain, one, that we are really going completely on Android. That platform choice was not half a choice. We’ve made a choice, we’ve made a decision to do Android. And two, that we were going to play for full use of it, having products in to different market segments and different price tiers, and actually serving multiple regions. That’s what we really meant at the time. We were not counting or measuring our performance by the number of product introductions.

FierceWireless: I know Sanjay has said recently he wants to foster in Motorola a much more software-centric culture and have innovation on the software side. Can you talk about that?

Mutricy: We recently acquired a company called Zecter. So you have content in there that is private. We push intelligent information that is relevant to you. We are also enabling you to go access any content, remote content that you have from this phone. You have credentials and security protection to go access content in the cloud. And also with the Zecter acquisition we are offering an application called ZumoCast that enables you [to] go access content on your PC drive or disk drive in your office. That’s what we mean by the hub of your digital life.

So we have product offerings that we call smart accessories. … If you go in the car, you are going to get into settings and whatever. Your phone has to know that your phone is in the car dock and that you are going to drive. So the user interface switches to the car interface. You go home, you put it back in the kitchen, maybe you have it programmed for the kitchen and maybe it’s just showing you the calendar and some pictures are going around, and that’s what it does. You go back into your home office, and you have an HD dock connected to your HD monitor, but you have a Bluetooth keyboard and a mouse. You dock it here, and it knows it is in the office, and it will launch Webtop, and it is going to be on your browser, and you are ready to do whatever you do in your office. It is extending the capabilities on the phone so that you can respond to your needs at the moment.

FierceWireless: How do you think what Motorola has started with Webtop is going to evolve? Is it going to become a more fully fleshed out computing experience?

Mutricy: I have a colleague who was yesterday at a CIO dinner with hundreds of CIOs, and very few of them had a laptop, which probably last year all of them would have had a laptop. This crowd is evolving so fast. Both the corporate and consumer worlds are blending together. When you put that device [the Atrix 4G] with the lapdock in the hands of someone who is doing more casual computing–doing email, Facebook, Internet and managing pictures, which covers a significant-sized segment in the consumer world–this is good enough. And now if you look at more heaving computing, like Microsoft Office, first of all there are new collaboration solutions that are coming out there and are cloud-based.

We have also installed a Citrix client on the Atrix. The vast majority of the top 500 companies in the U.S. have deployed a Citrix desktop virtualization application, and with having direct access with Cirtrix on your lapdock, you are recreating your computer environment in your screen, which enables you to not only run Office applications, but, even more, to run vertical applications that would have been deployed only inside your company or the PC.

I think it’s going to evolve. But we are looking at how both consumers and corporations are evolving their computing needs. We are not looking at it like, ‘OK, what is the next thing I need to do to match what the computer is doing today?’ Because what people are doing today in six months will be obsolete. It’s moving so fast right now that we really are providing a solution that is still at 1.0 implementation but is going to be more fitting to how consumers or prosumers are evolving their way of doing computing. So, it’s really mobile computing, it’s not based on a laptop comparison. It’s based on where we think the industry is heading and where we think the consumer is heading.

FierceWireless: You obviously have a strong relationship with Verizon Wireless (NYSE:VZ) in terms of the LTE products you are putting out, the Droid Bionic and the Xoom. Do you plan on producing any WiMAX products this year?

Mutricy: We haven’t made any announcements about that.

FierceWireless: Do you think that WiMAX is still a capable technology platform, with all of the uncertainty over what will happen with Sprint Nextel (NYSE:S) and Clearwire (NASDAQ:CLWR)?

Mutricy: The relationship we have with Sprint from a historical standpoint is a really good relationship. We’ve done great business together and we are good in radios. I just don’t want to make any comment on whether we like a radio standard or whether we don’t like a radio standard or whether we think it’s worth investing. It’s worth [it] for us [to] invest in continuing to have great relationships with all of our carrier partners, including Sprint.

FierceWireless: To a certain extent, with all of the Android Honeycomb tablets, the user interface is kind of the same, in terms of how you interact with the device. How do you see Motorola’s approach to tablets evolving, especially in terms of the customization of the user experience?

Mutricy: We are working on bringing our own differentiation, like we have done on smartphones and will continue to do on smartphones.   

FierceWireless: So can we expect to see MotoBLUR on a tablet?

Mutricy: The conception around MotorBLUR is not the one I would like people to have. MotoBLUR is really bringing new capabilities. In the mind[s] of people, because of the first release we did, MotoBLUR means a UI, which is not the case. The first MotoBLUR was a different UI. You need to think of MotoBLUR as a capability, where were using an engine to push intelligent content to you, to push your private Internet content to you, or to push content related [to] where you are to you. That’s more [of] the differentiated approach that we have versus other handset makers that are in this platform. That’s one source. I’m not talking about the tablet plans, because I don’t want to announce anything, but more about the assets, clarifying what MotoBLUR assets mean. It’s a push-Internet service platform.

This article is from Fiercewireless.com

Fashion experts have glamorous catwalks in New York, Milan or Paris, worldwide jet set has many prestigious festivals cinema such as Cannes International Festival in France or Oscars ceremony in the US… and aficionados of mobile devices have the Mobile World Congress, also called 3GSM. Taking place in Barcelona, this is the biggest event for mobile fanatics from all around the world.

The 2010 Mobile World Congress has been held 15-18 February. For four days, we have experienced that this is the place for mobile leaders to collect, collaborate, coordinate business and experience the newest technologies. The event featured conferences, an exhibition with more than 1,300 companies displaying pioneering products and technology that will define the mobile future, an awards ceremony, industry seminars, and the world’s best venue for mobile industry networking.

The advent of Smartphones and the iPhone in particular, has incredibly changed the agencies’ and advertisers’ appetite for mobile advertising. But while everybody is unconditionally convinced that mobile phones supply a unique way of reaching the consumers, neither brands nor agencies seem truly happy with the performances offered by existing ad networks.

In that sense, and despite the gloomy situation of the market today, ADITIC made the difference in the mobile advertising jungle present at 3GSM: innovative, simple, we are able to offer services to developers, agencies and advertisers, and we enable clients to identify audiences and serve campaigns on the growing inventory of mobile operators and publishers.

Indeed ADITIC provides a wild range of simple and flexible tools to maximize revenues, just by registering and then integrating some lines of code; we offer innovative ad formats, as well as an easy integration and a high revenue share for Publishers and Developers. Thanks to our complete demographic data (classified by age, gender, city, phone brand, phone model, country, operator, etc…) we can supply a strong and performing device to all advertisers or agencies eager to develop mobile ad campaigns.

Our success during the exhibition has been unexpectedly huge and we would like to thank all the customers who visited us, whom trust leads us to expect a bright future for ADITIC. Therefore rendezvous is already taken for a new exciting experience in Barcelona next year!

Mobile Application Development at Forum Nokia.
Mobile application development is the heart and soul of the smartphone and mobile computing market. Without mobile application software, billions of mobile phone users around the world could make phone calls-not surfing the mobile Internet, playing mobile games or sending and receiving emails.

While the iTunes and BlackBerry App stores have received the most press attention of late, Nokia of Finland, through its Forum Nokia operation, has assisted mobile developers for many years.
Despite Nokia’s loss of market share in the handset market, the company believes offering innovative applications by working with developers is the road to profitability. Assisting developers with technical support (see the Forum Nokia Developer Community online) and the marketing of their applications through the Nokia OVI store are critical.
Bloomberg in a recent article wrote that Nokia’s failure to beat Apple’s iPhone and software puts its market share at risk, while a number of mobile app developers have migrated from Nokia’s Symbian OS platform to the iPhone, Android and other mobile platforms.

For your enjoyment: an interview with dotMobi’s CEO, Trey Harvin. The interview was conducted by Sarah Blue of bnetTV at the Las Vegas CTIA event this past April.

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“Eric

Mobile website owners, similar to non-mobile website owners, may believe that website optimization, mobile analytics, search engine marketing and other digital marketing techniques are too challenging, take excessive time and, in many cases, become impossible to manage. This convinces some mobile marketers to “fly by the seat of their pants” when assessing mobile website performance.

Eric Hansen, Founder and C.E.O. of SiteSpect, a Boston-based marketing-focused website testing and optimization firm, will probably disagree with you. Since starting the firm in 2004, Hansen’s team has helped numerous companies, including J.C. Penney, Overstock.com, The New York Times, CreditCards.com and others that have greatly improved their website marketing performance by optimizing mobile content and placement.

According to Hansen, SiteSpect is the only company in its space providing accurate mobile website user behavior on phones that don’t support Javascript and cookies. Per Hansen, 50% of worldwide mobile handsets are not Javascript enabled. As a result, marketers are hindered in accurately assessing the effectiveness of advertising campaigns and mobile website performance.

Marketers use SiteSpect’s software and hardware solutions to better understand how various website elements, such as time spent on a web page or the impact of images, text placement, links, discounts and other content impacting accurate segmentation, lead conversion, sales and overall marketing results.

Employing SiteSpect’s website analysis solutions, marketers “non-intrusively” test website performance during marketing campaigns, working at network level, without involving IT or making changes in their websites. SiteSpect, in tandem with marketing management, then assists marketers better assess landing page, copy and other content placement changes to increase conversions and realistically set goals for future mobile marketing campaigns.

Through a partnership with Bango, a mobile analytics firm delivering historical reports, SiteSpect’s customers can further measure mobile behavior by creating new offers and promotions to boost conversions, grow website traffic and answer “what if” questions that predict future mobile user behavior.

Eric Hansen believes these capabilities give marketers the ability to conduct digital website experiments that better reveal mobile user preferences and achieve marketing campaign goals.

If you own or operate a mobile website, take 33 minutes and listen to one of the top experts in the field share ideas that affect the success of both mobile and non-mobile websites.

SiteSpect Mobile Content Testing and Optimization

SiteSpect Demo

Eric Hansen:

Twitter: ericjhansen

LinkedIn Profile

FaceBook

MobileMarketer Article

Mobile Advertising

Growth Forecast: Michael Boland Podcast

Michael Boland, a

senior analyst and program director for The Kelsey Group’s Mobile Local Media

Forecast Division, is an expert in mobile advertising market research and the

mobile industry.

Since joining The Kelsey Group in 2005, Mike has been

instrumental in covering the local online space for Interactive Local Media

practice.

Mike is a frequent speaker and organizer at top industry

conferences including Kelsey Group events, search engine strategies and others.

He has authored in-depth reports on the changing local media landscape

including online video, social networking and mobile.

He contributes regularly to highly read online news sources

such as Search Engine Watch and Huffington Post. A trusted source for reporters

covering the interactive media space, his comments have appeared in major news

and trade media, including the Wall Street Journal, Fortune and Forbes.

The Kelsey Group is

the leading provider of strategic research and analysis, data and competitive

metrics on Yellow Pages, electronic directories, local search, SMB advertising

and local media.

The Kelsey Group’s Mobile Local Media Forecast for mobile

advertising (2008-2013) is highlighted in the report “Going

Mobile: The Mobile Local Media Opportunity.

Kelsey’ s projections, quoted in Mobile

Marketer, are $330M in 2009; $720M

in 2010; $1.5B 2011; $2.3B in 2012;

$3.1B in 2013, 20X $160M in 08; search: $81M in 09; $242M in 2010, $564M in

2011 & $905M in 2013.

In the podcast, Mike discusses local mobile search

advertising trends, including advertising revenues changes from traditional

media (radio, television, newspapers) to mobile (SMS, display and search). SMS

still dominates, but local search is growing faster, and traditional media area

adopting mobile marketing as another channel for revenue growth.

Research firm eMarketer recently downsized its U.S.

mobile-ad revenue spend this year, dropping the forecast to $760 million,

reduced from its $2.8 billion forecast for 2009 predicted last March, with a

substantial reduction for 2010-2013. However,

Mike and Kelsey are sticking to their higher forecasts.

Online giants, like Google and MSN and large advertisers,

continue to dominate mobile advertising, but SMB’s will garner more of the

mobile advertising pie as ad revenue growth continues. Mobile search

advertising will emulate online search practices-bidding for keywords,

demographic targeting, etc.

Mike states that fewer dot mobi sites will appear, due to

company’s optimizing their existing websites for mobile devices. XHTML mobile device like the iPhone, Google’s

Android devices and other smartphones are the biggest targets for mobile

advertisers.

Current handsets in the U.S. (266M) will grow to 280M in

2009, 286M by 2011, 291M by 2012 and flat by 2013 due to high saturation among

the total population.

Mike makes astute comments about the growth of Netbooks and

mobile devices, combined with 3G and 4G handsets. Netbooks, the most “mobile”

laptops on the market, easily complement cell phones, even if only used for

voice communications. In fact, Mike says, the use of voice, already tested and

in use by Google, is another channel for mobile advertisers.

Mobile marketers are realizing that “the application is the

new ad unit.” One example, discussed in the interview, is a Coca-Cola brand

campaign in Brazil.

For example, Coca-Cola worked with Nokia to launch a special

edition mobile phone brand ‘Coca-Cola Zero Studio’ to put their brand directly

into the hands of consumers in Brazil. The exclusive music content was bundled

on device and acted as a real incentive to consumers to buy the Nokia 5310

Xpress Music Special edition, a handset that was designed by Nokia with music

in mind.

Other mobile applications and services-especially on

smartphones-are boosting mobile advertising revenues and rapidly growing. The iPhone

and BlackBerry

Application Stores are established channels for application developers.

MobilePeople

in Denmark, quoted in one of Kelsey’s blog posts, provides local mobile search

and advertising solutions for directory publishers and directory assistance

providers, offering SMB’s a new sales channel to monetize their businesses.

Listen as Brian

Prows with MobileBeyond (iTunes)

and IM-Mobile discusses mobile marketing

and advertising trends with a visionary in the field.

Links for the

Podcast:

Michael Boland Bio:

-LinkedIn Bio

-The Kelsey Group

Going

Mobile: The Mobile Local Media Opportunity

The Kelsey Group

Kelsey Group Blog

Kelsey Group on

Twitter

Kelsey

FaceBook Group

Reach Michael at mboland@KelseyGroup.com

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Mobile advertising networks, partnering mobile advertisers and publishers, are growing rapidly in India and worldwide–especially in developing countries where Internet access is limited. Over 320 million people in India have a mobile phone with 10 million new subscribers activating service monthly. The 25 and under age group is the fastest growing segment of India’s insatiable adoption of mobile handsets. Reaching these and other advertiser-targeted groups is achievable using mobile ad networks.

Recently, I had an opportunity to interview mKhoj’s founder and CEO Naveen Tewari, who runs one of the largest mobile ad networks in Asia. mKhoj (pronounced “m-couch”) is one of the leading mobile advertising networks that automates the creation, placement and monitoring of mobile ad placements among major advertisers and website publishers seeking to monetize their web properties.

Based in Bangalore, India with offices in Mumbai, Singapore and Palo Alto, CA, mKhoj received nearly $8 million in funding to target mobile markets in Southeast and South Asia, the Middle East and Africa–areas of the world where mobile is the only channel for advertisers and publishers to reach growing populations that lack landline-based Internet service.

In the interview, Newari discusses a large “mass niche” of mobile users, defined demographically by income or personal interests. The company’s ability to rotate ads based on type of handset, country and other demographics better positions mobile advertisers’ ability to maximize their ROI while delivering targeted content advertising to publishers.

Companies, such as Reebok, have created multimedia campaigns, integrating mobile advertising in promotional campaigns that drive desired branding and demonstrable results. In one campaign, Reebok achieved a 10%-12% conversion rate bringing customers to retail stores when mobile was used in conjunction with an overall promotional strategy.

Marketers around the world are researching and testing use of the mobile Internet to drive products and services to market, create brand awareness and optimize ROI. Conversions, according to Newari, vary by 1%-7%, depending on website, while post click-through conversions of 5%-20% become achievable deploying mobile in advertising campaigns.

Listen to an eye-opening podcast with mKhoj’s Naveen Tewari as he explores the power of mobile advertising networks to maximize both advertiser and publisher profitability.

Links to the podcast:

mKhoj Case Studies
“Mobile, the Most Engaging Mass Media” (mKhoj blog post)
Publisher Advantages of Mobile Ad Networks
Advertiser Advantages
Naveen Tewari (Futher Information)
MobilOpen International Mobile Group