Archive for the ‘Interviews’ Category
| Q&A with GetJar’s Patrick Mork | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| By Shaun Zelber, August 9th, 2010 :: Apps & Sites, Interviews | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
The more you learn about independent app stores like GetJar, the harder it is too understand why Apple’s App Store receives all the media attention. While Apple’s – for obvious reasons – restricts the target market to Apple handsets (i.e. about 2-3 percent of mobile handsets), GetJar features downloads for all sorts of feature phones – the majority of handsets – and smartphones. All the top performing apps work on multiple types of handsets. Q&A with Patrick Mork, chief marketing officer, GetJarQ1) How many applications are available on GetJar?
Q6) How many downloads does the average app get in (i) the top 10? (ii) the top 50?
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| Aditic Mobile Advertising Product had a huge success in Barcelona 3GSM 2010 | ||||||
| By Ryan Mojaat, February 24th, 2010 :: Advertising, Interviews | ||||||
Fashion experts have glamorous catwalks in New York, Milan or Paris, worldwide jet set has many prestigious festivals cinema such as Cannes International Festival in France or Oscars ceremony in the US… and aficionados of mobile devices have the Mobile World Congress, also called 3GSM. Taking place in Barcelona, this is the biggest event for mobile fanatics from all around the world. The 2010 Mobile World Congress has been held 15-18 February. For four days, we have experienced that this is the place for mobile leaders to collect, collaborate, coordinate business and experience the newest technologies. The event featured conferences, an exhibition with more than 1,300 companies displaying pioneering products and technology that will define the mobile future, an awards ceremony, industry seminars, and the world’s best venue for mobile industry networking. The advent of Smartphones and the iPhone in particular, has incredibly changed the agencies’ and advertisers’ appetite for mobile advertising. But while everybody is unconditionally convinced that mobile phones supply a unique way of reaching the consumers, neither brands nor agencies seem truly happy with the performances offered by existing ad networks. In that sense, and despite the gloomy situation of the market today, ADITIC made the difference in the mobile advertising jungle present at 3GSM: innovative, simple, we are able to offer services to developers, agencies and advertisers, and we enable clients to identify audiences and serve campaigns on the growing inventory of mobile operators and publishers. Indeed ADITIC provides a wild range of simple and flexible tools to maximize revenues, just by registering and then integrating some lines of code; we offer innovative ad formats, as well as an easy integration and a high revenue share for Publishers and Developers. Thanks to our complete demographic data (classified by age, gender, city, phone brand, phone model, country, operator, etc…) we can supply a strong and performing device to all advertisers or agencies eager to develop mobile ad campaigns. Our success during the exhibition has been unexpectedly huge and we would like to thank all the customers who visited us, whom trust leads us to expect a bright future for ADITIC. Therefore rendezvous is already taken for a new exciting experience in Barcelona next year! | ||||||
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| Developing Mobile Applications for Nokia: Gian-Luca Cioletti Podcast | ||||||
| By Shaun Zelber, July 28th, 2009 :: Interviews | ||||||
Mobile Application Development at Forum Nokia. While the iTunes and BlackBerry App stores have received the most press attention of late, Nokia of Finland, through its Forum Nokia operation, has assisted mobile developers for many years. | ||||||
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| Video interview with Trey Harvin | ||||||
| By Shaun Zelber, June 18th, 2009 :: Interviews | ||||||
For your enjoyment: an interview with dotMobi’s CEO, Trey Harvin. The interview was conducted by Sarah Blue of bnetTV at the Las Vegas CTIA event this past April. | ||||||
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| Improve Mobile Website Optimization With SiteSpect: Eric Hansen Podcast | ||||||
| By Shaun Zelber, June 10th, 2009 :: Interviews | ||||||
Powered by Podbean.com “Eric Mobile website owners, similar to non-mobile website owners, may believe that website optimization, mobile analytics, search engine marketing and other digital marketing techniques are too challenging, take excessive time and, in many cases, become impossible to manage. This convinces some mobile marketers to “fly by the seat of their pants” when assessing mobile website performance. Eric Hansen, Founder and C.E.O. of SiteSpect, a Boston-based marketing-focused website testing and optimization firm, will probably disagree with you. Since starting the firm in 2004, Hansen’s team has helped numerous companies, including J.C. Penney, Overstock.com, The New York Times, CreditCards.com and others that have greatly improved their website marketing performance by optimizing mobile content and placement. According to Hansen, SiteSpect is the only company in its space providing accurate mobile website user behavior on phones that don’t support Javascript and cookies. Per Hansen, 50% of worldwide mobile handsets are not Javascript enabled. As a result, marketers are hindered in accurately assessing the effectiveness of advertising campaigns and mobile website performance. Marketers use SiteSpect’s software and hardware solutions to better understand how various website elements, such as time spent on a web page or the impact of images, text placement, links, discounts and other content impacting accurate segmentation, lead conversion, sales and overall marketing results. Employing SiteSpect’s website analysis solutions, marketers “non-intrusively” test website performance during marketing campaigns, working at network level, without involving IT or making changes in their websites. SiteSpect, in tandem with marketing management, then assists marketers better assess landing page, copy and other content placement changes to increase conversions and realistically set goals for future mobile marketing campaigns. Through a partnership with Bango, a mobile analytics firm delivering historical reports, SiteSpect’s customers can further measure mobile behavior by creating new offers and promotions to boost conversions, grow website traffic and answer “what if” questions that predict future mobile user behavior. Eric Hansen believes these capabilities give marketers the ability to conduct digital website experiments that better reveal mobile user preferences and achieve marketing campaign goals. If you own or operate a mobile website, take 33 minutes and listen to one of the top experts in the field share ideas that affect the success of both mobile and non-mobile websites. SiteSpect Mobile Content Testing and Optimization SiteSpect Demo Eric Hansen: Twitter: ericjhansen LinkedIn Profile MobileMarketer Article | ||||||
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| Brian Prows interviews Michael Boland from the Kelsey Group’s Mobile Local Media Forecast Division | ||||||
| By Shaun Zelber, March 30th, 2009 :: Interviews | ||||||
Mobile Advertising Growth Forecast: Michael Boland Podcast Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental in covering the local online space for Interactive Local Media practice. Mike is a frequent speaker and organizer at top industry conferences including Kelsey Group events, search engine strategies and others. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Search Engine Watch and Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories, local search, SMB advertising and local media. The Kelsey Group’s Mobile Local Media Forecast for mobile advertising (2008-2013) is highlighted in the report “Going Mobile: The Mobile Local Media Opportunity. Kelsey’ s projections, quoted in Mobile Marketer, are $330M in 2009; $720M in 2010; $1.5B 2011; $2.3B in 2012; $3.1B in 2013, 20X $160M in 08; search: $81M in 09; $242M in 2010, $564M in 2011 & $905M in 2013. In the podcast, Mike discusses local mobile search advertising trends, including advertising revenues changes from traditional media (radio, television, newspapers) to mobile (SMS, display and search). SMS still dominates, but local search is growing faster, and traditional media area adopting mobile marketing as another channel for revenue growth. Research firm eMarketer recently downsized its U.S. mobile-ad revenue spend this year, dropping the forecast to $760 million, reduced from its $2.8 billion forecast for 2009 predicted last March, with a substantial reduction for 2010-2013. However, Mike and Kelsey are sticking to their higher forecasts. Online giants, like Google and MSN and large advertisers, continue to dominate mobile advertising, but SMB’s will garner more of the mobile advertising pie as ad revenue growth continues. Mobile search advertising will emulate online search practices-bidding for keywords, demographic targeting, etc. Mike states that fewer dot mobi sites will appear, due to company’s optimizing their existing websites for mobile devices. XHTML mobile device like the iPhone, Google’s Android devices and other smartphones are the biggest targets for mobile advertisers. Current handsets in the U.S. (266M) will grow to 280M in 2009, 286M by 2011, 291M by 2012 and flat by 2013 due to high saturation among the total population. Mike makes astute comments about the growth of Netbooks and mobile devices, combined with 3G and 4G handsets. Netbooks, the most “mobile” laptops on the market, easily complement cell phones, even if only used for voice communications. In fact, Mike says, the use of voice, already tested and in use by Google, is another channel for mobile advertisers. Mobile marketers are realizing that “the application is the new ad unit.” One example, discussed in the interview, is a Coca-Cola brand campaign in Brazil. For example, Coca-Cola worked with Nokia to launch a special edition mobile phone brand ‘Coca-Cola Zero Studio’ to put their brand directly into the hands of consumers in Brazil. The exclusive music content was bundled on device and acted as a real incentive to consumers to buy the Nokia 5310 Xpress Music Special edition, a handset that was designed by Nokia with music in mind. Other mobile applications and services-especially on smartphones-are boosting mobile advertising revenues and rapidly growing. The iPhone and BlackBerry Application Stores are established channels for application developers. in Denmark, quoted in one of Kelsey’s blog posts, provides local mobile search and advertising solutions for directory publishers and directory assistance providers, offering SMB’s a new sales channel to monetize their businesses. Listen as Brian Prows with MobileBeyond (iTunes) and IM-Mobile discusses mobile marketing and advertising trends with a visionary in the field. Links for the Podcast: Michael Boland Bio: Mobile: The Mobile Local Media Opportunity Reach Michael at mboland@KelseyGroup.com | ||||||
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| Brian Prows interviews Naveen Tewari of mKhoj | ||||||
| By Shaun Zelber, February 27th, 2009 :: Interviews | ||||||
Powered by Podbean.com Mobile advertising networks, partnering mobile advertisers and publishers, are growing rapidly in India and worldwide–especially in developing countries where Internet access is limited. Over 320 million people in India have a mobile phone with 10 million new subscribers activating service monthly. The 25 and under age group is the fastest growing segment of India’s insatiable adoption of mobile handsets. Reaching these and other advertiser-targeted groups is achievable using mobile ad networks. Recently, I had an opportunity to interview mKhoj’s founder and CEO Naveen Tewari, who runs one of the largest mobile ad networks in Asia. mKhoj (pronounced “m-couch”) is one of the leading mobile advertising networks that automates the creation, placement and monitoring of mobile ad placements among major advertisers and website publishers seeking to monetize their web properties. Based in Bangalore, India with offices in Mumbai, Singapore and Palo Alto, CA, mKhoj received nearly $8 million in funding to target mobile markets in Southeast and South Asia, the Middle East and Africa–areas of the world where mobile is the only channel for advertisers and publishers to reach growing populations that lack landline-based Internet service. In the interview, Newari discusses a large “mass niche” of mobile users, defined demographically by income or personal interests. The company’s ability to rotate ads based on type of handset, country and other demographics better positions mobile advertisers’ ability to maximize their ROI while delivering targeted content advertising to publishers. Companies, such as Reebok, have created multimedia campaigns, integrating mobile advertising in promotional campaigns that drive desired branding and demonstrable results. In one campaign, Reebok achieved a 10%-12% conversion rate bringing customers to retail stores when mobile was used in conjunction with an overall promotional strategy. Marketers around the world are researching and testing use of the mobile Internet to drive products and services to market, create brand awareness and optimize ROI. Conversions, according to Newari, vary by 1%-7%, depending on website, while post click-through conversions of 5%-20% become achievable deploying mobile in advertising campaigns. Listen to an eye-opening podcast with mKhoj’s Naveen Tewari as he explores the power of mobile advertising networks to maximize both advertiser and publisher profitability. Links to the podcast: mKhoj Case Studies | ||||||
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| Brian Prows interviews Vianney Settini of TexoMobile | ||||||
| By Shaun Zelber, February 20th, 2009 :: Interviews | ||||||
Mobile portals and mobile websites continue expanding worldwide. Over one million mobile websites Vianney Settini, co-founder of TexoMobile, a French company providing mobile advertising services and a portal called iGloo, a mobile web portal promoting mobile communities, is a comprehensive site for chat, dating, blogs, free email, social media and other services. iGloo is supported by advertising revenues. TexoMobile runs MobPartner, a mobile marketing and affiliation network that is part of TexoMobile, allowing advertiser access to mobile users in over 130 countries, based on CPA (cost per acquisition). TexoMobile also offers CPC (cost per click) and CPM (cost per thousand) mobile advertising campaigns. Listen as Brian Prows of MobileBeyond converses with Vianney about global mobile advertising. are are now registered and their growth is exponential. A major interest of mobile Internet site owners is learning how to monetize their mobile web properties through CPC, CPA or CPM advertising. | ||||||
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| Mobile Advertising and Monetizing Mobile Websites: Podcast Interview with Mobiya’s Sacha Vekeman | ||||||
| By Shaun Zelber, January 29th, 2009 :: Interviews | ||||||
Brian Prows’ Interview of Mobiya’s : Sacha Vekeman Powered by Podbean.com Mobile advertisers and publishers continue seeking effective strategies and platforms to market products and monetize their websites. Advertisers seek new ways to increase lead conversion and sales through mobile channels as part of their overall marketing mix, while publishers increasingly desire to generate ad revenue on their websites. (SMS-based mobile advertising can achieve conversion rates between 32%-42%.) In a recent podcast interview with marketing consultant Brian Prows and Sacha Vekeman, a found and and V.P. of Business Development of Mobiya in the U.K., Vekeman discusses lead generation and other mobile advertising applications in the U.K., Europe and the U.S., covering a variety of market niches including dating, real estate and auto. Download the podcast here. | ||||||
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| AdMob’s Omar Hamoui Talks about the iPhone | ||||||
| By Shaun Zelber, January 13th, 2009 :: Interviews | ||||||
Kara Swisher from All Things D does an upbeat interview of AdMob’s Omar Hamoui and they talk about the iPhone and a general overview of the mobile advertising industry.
While there are very few bright spots to look at in the start-up space in Silicon Valley these days, especially those relying on online advertising, the San Mateo, Calif.-based AdMob is at least slightly shiny. The mobile advertising marketplace, backed by Sequoia Capital and Accel Partners, just got a big slug of funding-almost $16 million-to keep pushing to get ads on mobile phones, which has gotten a huge boost from the popularity of the iPhone. The number of ads AdMob is serving on the iPhone jumped to more than 100 million in September, compared to 35 million the month before, for example. The massive data usage by users of the popular mobile device by Apple (AAPL) has clearly turbocharged AdMob’s prospects, which were already on the rise. Compared to a year ago, the company said, the number of ads it served more than tripled the number of ads served on a monthly basis to 4.5 billion. | ||||||
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