A recent research study commissioned by mobile media publisher MoMac found that mobile users generally prefer the plain old text-based ads when all was said and done. More specifically, 56-percent of the 1,400 surveyed favored text-based ads, while picture / banner ads came in as the second most popular with a thumbs-up given by some 29-percent of those surveyed.


Interestingly, a quarter of the males in the crowd preferred video advertising over all other methods, and the 16-to-24 age group was found to like video ads nearly twice as much as those 55 years or older.

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