Is mobile advertising going to save AOL from its long slide down ? A recent article written by Colin Gibbs and published by RCR Wireless News gives an interesting snapshot of AOL’s recent activities in mobile advertising. It shows that while AOL has been losing ground to Google, Microsoft and Yahoo in the online advertising market, they are actually doing well in the mobile advertising market.



AOL has had some difficulty in combining the business operations of all the advertising companies it has acquired in recent years - Third Screen Media, Lightningcast, AdTech, Tacoda, Quigo, Perifilliate, and Advertising.com. However, Gibbs points to the two recent deals that AOL’s Platform A has concluded as evidence of AOL’s growing prowess in the mobile market.

* An agreement with Verizon Wireless to be their exclusive display advertising and sales partner for mobile web inventory. * A similar agreement with Virgin Mobile, which is especially important as the MVNO targets the teen and young adult market that is particularly receptive to mobile advertising. On top of this, Virgin Mobile has already seen big success with the Sugar Mama program that rewards users who opt in to receive mobile ads.

Also they have recently made an announcement that the Platform A is opening in Europe where mobile advertising is already hot.

For a more in depth article please go here.