by Mark Jaffe

Mobile phones have to be one of the best on the spot, at the moment, information retrieval resources of all time.  How many times have you seen disagreements settled immediately, courtesy of a quick iPhone web research query?  Well, it looks like some companies are ready to capitalize upon our penchant for instant research about things that interest us.

Let’s flash back to a recent industry panel where a senior Best Buy executive said “The right information at the point of impulse increases desired consumer’s behavior, sales, profits and customer satisfaction.” That sure sounds like a description of one of Best Buy’s best in-store salespeople helping out customers standing next to the latest electronic gizmo in one of their stores.